CAPTURE, CONVERT & CLOSE
Real Estate Lead Generation & Management Solutions for ΓEAL Broker Teams and Elite Agents
Sierra Interactive is designed for real estate teams with 2 members or more in the US and Canada. Sound like you? We'd love to chat!
Right-sized Real Estate Platform built to convert your team's high-quality leads into clients - and clients into closed deals.


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DIFFERENTIATE YOUR BRAND
Stand Out from Your Competitors
The only Real Estate Platform that lets you differentiate your brand and personalize lead nurture.
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Boost credibility and search rankings with a personalized IDX website that highlights your local market expertise
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Automate personalized messaging for effective lead nurturing
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Connect your favorite point solutions in minutes
Pro Site
Attract seller leads with a prominent home value CTA while helping potential clients learn more about your team. The perfect way to showcase your brand to organic leads.
Ace Site
Leverage prominent property search CTA to attract motivated buyers. Display listings and local market features like communities, neighborhoods and residential market data.
Pinnacle Site
Tailored to display listings, communities and attract real estate seller leads by differentiating your brand. Attract leads with a website experience similar to leading property listing platforms.
Which IDX Website Template is Right for Your Team?
Let our team of experts guide you toward the best option.
IMMEDIATE SEO BOOST
Generate More Organic Leads
Generate more organic leads with a real estate website designed to capture organic and paid leads effectively.
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Improve organic rankings with hyperlocal content and custom Community Pages
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Showcase neighborhoods and communities in your local market with unlimited pages
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Add custom keyword search criteria to your site with granular IDX capabilities
KEY FEATURES
Best-in-Class Tools for Conversion

Landing Pages
Create custom landing pages to effectively convert campaign traffic into valuable new opportunities for your real estate team.

Featured Searches
Create featured searches for high-interest properties like new listings and open houses, attracting potential buyers and provide valuable info about the market trends.

Section & Sidebar Management
Control the navigation, hierarchy and overall structure of your IDX site. Create custom sidebars and sections to display links or vendor partners.

Agent Manager
Determine how team members are showcased on your website to ensure they are represented effectively – and give agents their own site to build their personal brands.

Blog
Publish unique local blog content to your site to position yourself as a local market expert and capitalize on SEO opportunities. Add listings, images, testimonials, videos and more.

Video Manager
Efficiently manage your video assets by organizing and segmenting them using tags. Display videos individually, in grids or in a scroller on content pages and blogs.

Seller Lead Landing Pages
Generate listing leads with landing pages that include instant valuations, email, text auto-responders, customizable campaigns and lead distribution in our CRM.

Multiple MLS Feeds
Include multiple feeds on a single site (geographic restrictions apply). When searching for a community, the platform detects which feed is primary for that community and displays the appropriate results.

Advanced Search Tools
Visitors use advanced search tools to find neighborhoods, condo projects, school districts and more. Include sold data so they can view recent sales in important areas.
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Engage upfunnel leads with Action Plans and Campaigns
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Automate lead conversion with Automations and Triggers
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Provide value to leads with E-Alerts and Market Updates
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Organize and prioritize leads with Tags and Smartlists
Ready to Turn Website Visitors into High-Value Real Estate Leads?
Let our team of experts show you how.
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Lead Routing
Get new leads assigned to the appropriate agent and lender by implementing a strategic lead routing system. Plus, develop tailored follow-up plans for each lead.

Action Plans
Put leads into automated sequences of emails, texts and/or ringless voicemails. Pause plans if a lead responds. Include phone call tasks in traditional plans, too.

Embedded Dialer
Call leads from the dashboard, create call lists, leave ringless voicemails, route calls or use instant calls to reduce time to first contact.

SMS & MMS Texting
Boost your response rates with integrated texting to individuals or groups. Each text is saved in the lead record, so you never lose track of the conversation.

Activity Tracking
Track conversions and engagement activity with a clearcut and user-friendly interface that provides insightful analytics to make informed decisions.

Tags
Use tags in unlimited ways to effectively slice and dice your real estate leads, easily trigger follow-ups, build filters and organize your database for maximum efficiency.

Smart Filters
Create and save custom searches with our advanced search filtering. Use extensive criteria to effortlessly view and analyze a specific group of real estate leads or access comprehensive property details at a glance.

Search Activity
See what your leads are searching for on your website, including every property viewed, saved and shared.

E-Alerts & Market Updates
Create custom listing alerts that are automatically emailed to buyer leads when new property listings match their criteria. Send tailored market reports to seller leads to show value.

Reporting
From Agent Accountability and Dialer Dashboards to lead source reporting, we bring your information together so you can better manage your real estate business.

Tracking Links
Create custom links for your marketing campaigns to track performance more effectively, and leverage squeeze pages to capture contact information and generate real estate leads.

Lead Ponds
Move unresponsive leads to designated ponds, allowing your agents the opportunity to work on or nurture these leads before they are officially claimed.
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Stretch your ad spend with optimized Google and Facebook ads
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Target Facebook users with innovative solutions like dynamic retargeting and lead generation
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Know where every marketing dollar goes with transparent reporting
Google Search Ads
Strike a powerful balance between lead cost and quality. Sierra’s all-time conversion rate is around 11-12%, meaning of 100 clicks on your ad, about 12 become leads.
Google Seller Campaigns
You’ll need a seller site running on its own domain (and we can help with this!). We recommend running these ads at the county level to ensure you’re geo-targeting a large enough area.
Ready to Amplify Your Real Estate Success with Tailored Ads?
Let our team of experts show you how.
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Facebook Direct Lead Generation
Great for real estate teams, particularly those specializing in residential areas where buyers are mostly locals, you can target the demographics that are likely considering a new home, but have not visited your site before.
Facebook Dynamic Retargeting
Target users who viewed properties on your site, but didn’t register. Ads use a carousel that feeds off your property catalog, so the properties shown are up-to-date and based on what the user searched for on your site. Sites need at least 150 unique visits a day.
Facebook Sphere Remarketing
A good option for sites with a large user base, this is a nurturing process to keep your existing leads engaged with your brand and informed about listings they might be interested in.
Facebook Market Your Own Listings
Drive a brand awareness campaign that’s an automated carousel ad with your own active listings, updated in real-time. Advertise all your listings without lifting a finger.

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Small Real Estate TeamsHit the ground running and generate more real estate leads while spending less money. Sierra provides building blocks for a small real estate team with big dreams.
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Growing Real Estate Teams
Sustainable, scalable growth solutions for relentlessly driven real estate team leaders committed to pushing themselves and their teams to new heights. -
Enterprise Real Estate Teams
Because enterprise teams in real estate need to stay at the top of their game.

We generated almost 700 seller leads from our Google PPC campaign. We’ve tripled our closings from PPC with the higher volume, lower quality lead generation strategies. That’s the direction we want to move in, and we know we’re on the right track with Sierra.
Ricky Cain
Cainrealtygroup.com

Immediately upon [switching to Sierra], we saw conversion rates jump to 13-14%. We saw CTRs (click-through-rates) jump back into double-digits. We saw bounce rates go way, way down. We saw time on site go up into the minutes. It was everything positive we needed to see.
Eric Richards
Springshousesonline.com
When I migrated RubyHome to Sierra Interactive, every engagement and conversion metric I tracked improved immediately. What’s more, I’ve not seen another real estate CRM that performs as well at keeping those leads coming back until they are ready to buy.
Tony Mariotti
Rubyhome.com

I've been working with Sierra Interactive now for nearly 5 years now and to be quite frank, they've always over delivered. The user interface both on the consumer side as well as the back end are super easy to navigate. Customer service, support, and training is second to none, and based on everything I know out there with regard to CRM's, pound for pound, Sierra seems to be the most bang for my buck. The kicker is their marketing team. So far in 2023, RMG has closed over $25,000,000 in Google PPC leads. I'm a very happy client and wouldn't hesitate to recommend any of my colleagues to incorporate Sierra Interactive into their business.
Robert Mack
RobertMackGroup.com
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We’re the most preferred by industry coaches, partners and influencers.
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We’re an industry-focused specialist and have been working with Realtors for 15 years. We even have quite a few on staff.
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We offer more value for the money – more of what real estate professionals need at a price that maximizes ROI, without the complexity or expense of other options.
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We excel at building meaningful customer relationships, earning their trust and gaining the knowledge required to develop the industry’s most appropriate product and service experience.
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We constantly evolve and innovate to improve performance. There is no end goal. There is no time clock. There is only beating the last best version of the platform.
